Giving is Gorges Business Support
A Letter To Our Local Businesses
It is almost time for Giving is Gorges, an annual Giving Day supporting nonprofits in Tompkins County, taking place on May 20, 2020. Hosted by GiveGab, this 24-hour online fundraising event celebrates the work of nonprofits in our vibrant community as they maximize awareness, generate engagement, and cultivate new supporters.
Local businesses like yours are an integral part of what makes Ithaca and Tompkins County such a dynamic community, and we would love to see your business represented as a sponsor for the day.
Our community is facing the direct impact of the COVID-19 pandemic and we’ve all made shifts to our everyday lives in order to protect each other. Businesses like yours have had to find new and inventive ways to engage with customers online. Nonprofit organizations have also made similar changes to how they operate in this time of crisis to continue serving our most vulnerable populations.
Tompkins County is a resilient community and we are proud of how our businesses and nonprofits work together to serve those most in need. This relationship is crucial in empowering this community to move forward with the mindset we are better when we work together in this time of uncertainty.
We have found that the most successful Giving Days across the country are those that partner with local businesses on and around the day. It is beneficial for businesses to get involved because they are able to expand their reach to new audiences while simultaneously uplifting and empowering their local nonprofit community. Philanthropic activity of businesses helps to unite the community as a whole.
Now more than ever it’s important to show that we are a community that cares. By joining our Giving Day efforts, you will help increase the impact of this community-wide giving movement and help unify Tompkins County.
Thank you for your support, Marcy Ogborn, Director of Marketing at GiveGab
Who You Will Be Supporting
By showing your support for Giving is Gorges, you are helping 70+ organizations engage and connect with donors in our community!
Last year, participating nonprofits raised a collective $157,442.26 to further their missions. This year, it is even more critical that nonprofits can amplify their online fundraising efforts as they continue to serve our most vulnerable populations. Imagine the visibility these organizations will receive with the help of your business to get the word out and encourage philanthropy in our community during Giving is Gorges 2020.
“The SPCA of Tompkins County relies heavily on the outstanding community support we receive in 24 hours during Giving is Gorges. In 2019, and in one day, we raised more than $20,000 to purchase much-needed commercial laundry equipment for both our Adoption Center and our Intake Building. This overwhelming support bowled us over; it seems everyone can relate to having a really good washer and dryer to make life easier! In 2020, we are facing a brave new world for our county, state, and country. As an essential business, our county shelter cares for more than 1,700 animals per year. Healthy food, clean and comfortable housing, all necessary medical care, spay and neuter surgeries for owned animals, and behavior training is the order of the day, every day, 365 days a year. It takes a good bit of money to do all of this while covering for the upkeep and maintenance of two buildings. The SPCA of Tompkins County will be asking for community support to keep our shelter running at peak efficiency so we can be there for the residents of Tompkins County and so many more. We love animal lovers, and they love and support the SPCA of Tompkins County. We are grateful.” - Lynne Conway, SPCA of Tompkins County
“Giving is Gorges 2019 was such a fun and successful event for the Youth Farm Project! We were able to engage so many folks. It was super fun to get our team together to push for one of the Power Hour prizes. We used the day to springboard us into our Summer Campaign. We really felt the love from our community. It was awesome! Our plans for this year’s Giving is Gorges are similar, though we are brainstorming ways to more deeply connect with folks through social distancing. We know everyone needs to feel the love about now, and YFP is here for it!” - Katie Church, Youth Farm Project
“Giving is Gorges was the biggest fundraising day in our 7 years as a non-profit! I loved having prizes to help motivate our volunteers and rally support - they gave every donor something to feel invested in and helped multiply the impact of their dollars. Giving is Gorges helped create a culture of giving within our organization by making fundraising and giving a time-sensitive topic at board meetings and in our messaging. The more we talked about our upcoming "big day" the more individuals surprised us by getting involved as volunteers or as large donors. One of the hardest things about fundraising, as an all-volunteer organization, is taking charge of the "when" and "how". We all know that our organization should be fundraising, but it can be a challenge to build consensus around just how to get started. The GiveGab team set us up for success by outlining a plan of action and getting us to commit to a date and a format - allowing us to get to work on our message, our goals, and our strategy.
Thanks to the leadership and mentorship of the Giving is Gorges team, we were able to expand our facility and programming to serve more than twice as many people, and roll out new initiatives like free classes for our members. We were able to do that thanks to the funds we raised but also the teamwork and confidence we developed as an organization, and the network of contributors we have cultivated since we got started!” - Elliot Wells, Ithaca Generator
6 Ways Your Business can Support the 6th Annual Giving is Gorges
1. Share Your Support on Social Media
Letting your social networks know about the event leading up to and on Giving is Gorges is an important part of showing support for the community! We have social sharing templates available as downloads here.
Don’t forget to tag us and use the #GivingisGorges hashtag on your post so they will show up on the Giving is Gorges homepage! A special Giving is Gorges Facebook Frame is also available to add to your profile picture.
2. Create a Business Fundraiser Profile
Your business can have a dedicated landing page on the Giving is Gorges site. With a Business Fundraiser profile, you can encourage and track employee giving during the day and show up on a special leaderboard.
You will also be provided social sharing tools to let your network know why supporting this online philanthropic event is important to your business. Email firstname.lastname@example.org to get started with creating your free Business Fundraiser profile.
3. Donate a Gift Card from your Business
Financial contributions can be difficult as our community is currently feeling the impact of “Shelter at Home” policies. Consider donating a gift card to your business as an in-kind donation on the day.
If you are a store-owner, nonprofits can purchase supplies and resources directly from you and if you provide a different type of service, your gift card could be used in future fundraising raffles and initiatives.
4. Start a Peer-to-Peer Fundraiser on Behalf of an Organization
Do you already have an organization that you are deeply connected to? Consider raising funds on behalf of that organization by signing up your business to be a peer-to-peer fundraiser.
This will help the organization get their campaign message in front of a wider audience of potential supporters.
5. Add a Link to GivingisGorges.org on your Business Website
Make it as easy as possible for your customers to learn about their community’s online day of giving. Include information about Giving is Gorges on your homepage giving a clear call to action for your customers to visit the site on May 20, 2020 to support and cheer on participating nonprofits. Create a special button that will take your customers to your Business Fundraiser profile on GivingisGorges.org.
6. Create a Special Item Dedicated to Giving is Gorges
Consider crafting a special drink, appetizer, coffee, doughnut, or even a yoga flow to promote the day. Think about how you can represent our vibrant and resilient community in a tasty treat or product offering. This is a fun way to promote your involvement with Giving is Gorges while showing off your creative side and allowing your business to stand out.
Your business could also offer a percentage of the sales from your Giving is Gorges special item to be given as a donation to a participating organization to amplify your efforts.
This list only touched on six ideas to support Giving is Gorges, but we know there are countless ways to do so. We also know that our community is filled with creative and thoughtful people. If there are any other ways you wish to engage your local business with this Giving Day, we encourage you to do so! We would love to connect with you and collaborate on your ideas, please send them to email@example.com.